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When you launch a project and develop a marketing strategy, it is especially important to analyze and measure its actual effectiveness, influence, and ROI. If you know how well your budget was spent and which channel worked best or worst you can do better next time. It is marketing attribution modeling that can really help […]

For a few years now, United Nations Conference on Trade and Development (UNCTAD) has been ranking 152 countries on their readiness to engage in ecommerce. As usual, Europe is by far the most prepared region for online retail, the latest index shows. Aside from Singapore (4th place) and Hong Kong (10th), all countries in the […]

ID verification of the future will be backed by a distributed and heterogeneous infrastructure. Trust and transparency, as well as the reliability of the service, will play a fundamental role on a global scale. Identity verification systems should work to provide confidence, trust and interoperability between different sectors, both local and international. At the same [...]

Visa Inc. today announced VisaNet +AI, a suite of AI-powered services that address long-standing challenges and pain points for banks, merchants and consumers—including delays and confusion with managing account balances and the unpredictability of daily settlement for financial institutions. VisaNet +AI comprises several innovative concepts and new value-added services, including Visa Smarter Posting and Visa [...]

Mastercard has issued an interesting news brief dedicated to its Trust Center. We are glad to share it with you. Paul Trueman, Senior Vice President, Product Advancement, Cyber & Intelligence Solutions in Mastercard, writes that small businesses are the backbone of economic growth and their needs have not changed during the pandemic, but they have [...]

Ecommerce is an ever-changing industry. Every year, several new trends come up to help your business grow and surpass your competitors. At the moment, the industry is booming. More and more retailers and entrepreneurs start online selling due to obvious reasons. Experts predict that by 2022, e-retail revenues will grow to $6.54 trillion, up from [...]

The world is experiencing a downturn. But the recession opens up a rare opportunity to set up and run an online business. Experts say a conspicuous consequence caused by COVID-19 on the global economy is a tremendous increase in the unemployment rate. Governments have enforced lockdowns and stay-at-home order to limit the human-to-human coronavirus transmission. [...]

Ecommerce conversion rate optimization and user experience are go hand in hand, but the former works best when businesses focus on shopper expectations, competitive innovation, and the industry segment. What do both terms mean? Conversion rate optimization (CRO) describes a methodical approach to increasing the percentage of website visitors that convert. In the ecommerce context, [...]