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As businesses prepare their strategies to move forward in 2022, they should consider the impact of key social commerce trends. Social commerce is a crucial development for e-commerce. Social commerce is turning e-commerce into in-app purchases. Before social commerce, brands generated product awareness and community-building on social media to drive traffic to a third party […]

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Going digital was forced by the pandemic but as a result, COVID-19 has created a huge opportunity for growth, some businesses are thriving like never before.  The e-commerce stores and marketplaces who already had an advantage in understanding digital commerce and already dominated the market before the pandemic, have gained even more market share. Here […]

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Software industry revenue models are changing. Complex and hybrid monetization models will dominate the market to deliver flexibility for producers and end customers, according to technology firm Revenera’s Monetization Monitor: Software Monetization Models and Strategies 2021 report. This report provides product executives at software and device companies with benchmarks about software deployment, pricing, and monetization. Nearly 400 […]

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The World’s Gaming Festival is taking place in Malta this week For the first time ever SiGMA Group is bringing its 4 leading shows together for the mother of all conferences. From the 15th to 19th November, SiGMA, alongside AGS (Affiliate Grand Slam), AIBC (World’s Premier Event for Emerging Tech), and Med-Tech World will bring […]

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Brands are seeking new and eye-catching ways to stay relevant with their ads amid the continuing surge of shopping online. As marketers look for every possible scenario to feed the consumer frenzy for digital deals, social media — TikTok included — could offer marketers one of their best options. Social media outlet TikTok may be […]

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Shopify has revealed its new Payments Platform. It’s a way to integrate third-party payment gateways into Shopify Checkout, so merchants can add them as payment options for their customers. The payment gateways can be created as Shopify apps. The new Payments Platform was announced by Shopify during it annual Shopify Unite event. The new platform […]

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Apple recently unveiled its iOS 15 software, which rolls out this fall. Most of the new features focus on privacy, data tracking, and user security. Two features, “Mail Privacy Protection” and “Hide My Email,” will dramatically impact email marketing. The former, Mail Privacy Protection will offer iOS 15 email users the option to load remote […]

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