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The acceleration of ecommerce throughout the globe over the course of the pandemic has been hard to ignore, as consumers shopped online often out of necessity, and brands were forced to rapidly change their strategies as a result. From consumer behaviour to demand prediction to retention, the events since March 2020 have altered or sped […]

Software industry revenue models are changing. Complex and hybrid monetization models will dominate the market to deliver flexibility for producers and end customers, according to technology firm Revenera’s Monetization Monitor: Software Monetization Models and Strategies 2021 report. This report provides product executives at software and device companies with benchmarks about software deployment, pricing, and monetization. Nearly 400 […]

Dear friends, Happy New Year! We wish you luck, prosperity and health. Looking forward to serving you with our quality services. Best wishes, UPI Team  

The World’s Gaming Festival is taking place in Malta this week For the first time ever SiGMA Group is bringing its 4 leading shows together for the mother of all conferences. From the 15th to 19th November, SiGMA, alongside AGS (Affiliate Grand Slam), AIBC (World’s Premier Event for Emerging Tech), and Med-Tech World will bring […]

Brands are seeking new and eye-catching ways to stay relevant with their ads amid the continuing surge of shopping online. As marketers look for every possible scenario to feed the consumer frenzy for digital deals, social media — TikTok included — could offer marketers one of their best options. Social media outlet TikTok may be […]

Shopify has revealed its new Payments Platform. It’s a way to integrate third-party payment gateways into Shopify Checkout, so merchants can add them as payment options for their customers. The payment gateways can be created as Shopify apps. The new Payments Platform was announced by Shopify during it annual Shopify Unite event. The new platform […]

Apple recently unveiled its iOS 15 software, which rolls out this fall. Most of the new features focus on privacy, data tracking, and user security. Two features, “Mail Privacy Protection” and “Hide My Email,” will dramatically impact email marketing. The former, Mail Privacy Protection will offer iOS 15 email users the option to load remote […]

The digital payments industry continues to mature at an accelerated pace. Shoppers will see new options with more features in 2021 as the retail industry prepares for the arrival of a fully cashless society. Merchants who were already providing buy online, pick-up in-store (BOPIS) channels prior to Covid-19 saw an increase of 70 percent by […]

A set of flaws in a widely used network communication protocol that could affect millions of devices was revealed Monday by security researchers. The nine vulnerabilities discovered by Forescout Research Labs and JSOF Research dramatically increase the attack surface of at least 100 million Internet of Things devices, exposing them to potential attacks that could […]

When you launch a project and develop a marketing strategy, it is especially important to analyze and measure its actual effectiveness, influence, and ROI. If you know how well your budget was spent and which channel worked best or worst you can do better next time. It is marketing attribution modeling that can really help […]