Welcome to DMEXCO 2022

DMEXCO is Europe’s leading digital marketing & tech event and a must-attend.
It is the meeting place and a community for key players in digital business, marketing, and innovation. The conference brings together industry leaders, marketing and media professionals, and tech pioneers to set the digital agenda. Both globally informed and locally focused, DMEXCO offers an ecosystem with seminars, debates, expositions, and masterclasses outlining the future of the digital economy and driving market value.

In Cologne and online, it sets the benchmark as a network and business platform for the digital economy. Decision-makers continue to educate themselves and be inspired, make contacts, and conclude deals. DMEXCO — where tomorrow’s digital business happens today. DMEXCO 2022 will take place on September 21 and 22, 2022.

DMEXCO is a trade show which attracts a diverse group of attendants. It is the meeting hub for marketers, media professionals, creatives, and tech pioneers. It is also the meeting location for business development managers and media planners. E-commerce managers, sales managers and Heads of Product also attend. So do IT Managers and CDOs/CIOs. Media representatives, marketing agents and content editors additionally attend. Among the companies that visit the fair are Adobe, Alphabet, and Amazon. Facebook, IBM, Oracle, Microsoft, PayPal, Salesforce, SAP, and Verizon also exhibit. Attendees come from nations such as the UK, the USA, Austria, Switzerland, France, Spain, Israel, Ireland, and Denmark.

What is New for DMEXCO 2022?

DMEXCO 2022 will take place as a hybrid edition. It will consist of a face-to-face exhibition and a complementing digital platform. DMEXCO22 will provide answers to several important questions. One of them is the role digitalisation will play in a post-COVID world. It will also answer what priorities the digital industry should set for its future. Other important topics include sustainability, digital platforms, and intelligent infrastructures.

DMEXCO can help professionals in completing goals such as gaining recognition. Furthermore, the trade show allows specialists to expand their knowledge and network. Also, the fair permits learning about the latest innovations or presenting them. Attendees can additionally conduct business onsite and exchange information.

DMEXCO is an international show with a detailed and diverse support programme. Among the main events of the fair is the comprehensive conference schedule. It is where professionals can learn about and discuss various important topics. This includes subjects such as digital platforms, user engagement and others. The conference programme features industry experts providing information on relevant topics. The conference schedule features a series of Conference and Topic Stages. The Topic Stages are available only for exhibitors and partners. The conference programme also includes many innovation sessions and keynote speeches.

DMEXCO’s support programme also includes a series of masterclasses. These are practice-oriented lectures that contain inspiring presentations or interesting case studies. They can also include interactive product tests. The Masterclasses feature successful experts creating dialogues with the audience. Attendants can additionally opt to attend live demonstrations and showcases.

Another sub-event of interest at DMEXCO is the Start-up Village. It is the location where start-ups can present their innovations. The location also allows them to meet investors, potential partners, and customers. It also features lectures that present topics such as social media and others. The Start-up Village allows young professionals to gain recognition and expand their business. DMEXCO also features a detailed exhibition where professionals can network and examine wares.

Cologne is one of Germany’s popular tourist cities. It is also among the largest metropolises in the country.

Past Editions

2019 edition

The 2019 edition featured the motto “Trust In You”. The motto focused on discussing the importance of trust in digital marketing. This included the required level of trust between companies and users. Around 1000 exhibitors from 40 countries showcased their wares within six halls. The conference programme featured over 600 speakers. 35% of the speakers were women. DMEXCO19 featured 9 conference formats, 4 curated stages and over 150 seminars/WorkLabs. The conference programme was streamed online to allow access to all attendants. The DMEXCO19 additionally hosted the second edition of the SevenVentures Pitch Day. This was an international competition for innovative start-ups. The event took place at Messe Cologne between 11.09.2019 and 12.09.2019.

2020 Edition

DMEXCO20 was the first digital edition of the event. This was necessary as a change due to the COVID-19 pandemic. “Attitude matters” was the motto of the edition. The motto invited decision-makers to discuss what attitude demonstrations mean for the industry. It had a special feature for its online premiere. This was allowing registered exhibitors to invite an unlimited number of guests. This could be done for free and invited attendees received exclusive access to:

• All interactive masterclasses and live sessions of the exhibitor
• Networking with the exhibitors’ employees via chat and audio
• Access to the exhibitor’s showroom

THE DMEXCO20 took place between 23.09.2020 and 24.09.2020. It featured over 20,000 participants, over 800 speakers, and 260 partners. The conference agenda included over 160 hours. Over 10000 participants were live on the platform at the same time. They posted over 60000 messages. 56% of the attendants opted to use audio and video calls throughout the event days. Each conference session recorded an average of 230 viewers. The Conference agenda included 163 masterclasses.

2021 Edition

The 2021 edition was the second digital rendition of DMEXCO. Like the previous year, this was necessary due to the ongoing pandemic. The edition set new records and standards. It featured 20,600 visitors, 600 speakers and 11 conference streams. It occurred between 7.09.2021 and 8.09.2021. During the event, attendants listened to information about important digital and social topics. Attendees also asked questions, networked with each other. 47% of the international speakers were women. Over 150 hours of event time formed the conference agenda. Topics included the end of third-party data and humanised technology. They also featured subjects such as diversity as a long-term goal.