Boeing division makes $2 billion in ecommerce sales

In 2021, Boeing Distribution Inc.’s online revenue was 15% higher compared to pre-pandemic levels, orders 20% higher. Ecommerce sales even increased after Boeing Distribution rolled out new tools to improve the online customer experience.

Boeing Global Services, a division of Boeing Corp. that sells parts and data products to the aviation industry as well as maintenance and engineering services, is rapidly developing with B2B ecommerce.

Boeing Global Services working with 6,000 global suppliers and possessing an inventory of 15 million numbered parts, generated $2 billion in ecommerce sales in 2021, which accounted for 12.3% of $16.32 billion in total sales.

This marks a 5% increase from total revenue of $15.54 billion in 2020. Boeing Global Services didn’t break out ecommerce sales for 2020.

Boeing Distribution Inc., an online portal and formerly called Aviall, sold nearly 70,000 parts products through its ecommerce site to commercial and government customers, eclipsing pre-pandemic levels. Commercial orders accounted for $1.5 billion in sales, reflecting the continued recovery in the airline industry.

Boeing has a long history selling parts online to the aviation industry, beginning in 1999. Boeing Distribution, which has headquarters in Dallas, is one of the world’s largest providers for new aviation parts and related aftermarket services.

The company markets and distributes products for more than 240 manufacturers and offers approximately 2 million catalog items from 40 customer service centers in North America, Europe and Asia-Pacific, Boeing says.

Boeing Distribution also provides maintenance for aviation batteries, wheels, and brakes, as well as hose assembly, kitting, and paint-mixing services. Other products include supply chain and logistics services, including order processing, stocking and fulfillment, automated inventory management and reverse logistics to OEMs (original equipment manufacturers) and customers.

Boeing Distribution launched new digital tools to improve the customer experience. These include a new homepage, a live chat feature, and an online knowledge center. The refreshed ecommerce parts website, which features more than 500,000 products, generated 5 million visits from 50 countries last year.

The company is going to continue to focus on digital and performance improvements, as well as simplify the ways they engage with customers.

This result shows that the market seems to be heading to a more stable recovery, according to Boeing Global Services president and CEO Ted Colbert.