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Brands are seeking new and eye-catching ways to stay relevant with their ads amid the continuing surge of shopping online. As marketers look for every possible scenario to feed the consumer frenzy for digital deals, social media — TikTok included — could offer marketers one of their best options. Social media outlet TikTok may be […]

Shopify has revealed its new Payments Platform. It’s a way to integrate third-party payment gateways into Shopify Checkout, so merchants can add them as payment options for their customers. The payment gateways can be created as Shopify apps. The new Payments Platform was announced by Shopify during it annual Shopify Unite event. The new platform […]

Apple recently unveiled its iOS 15 software, which rolls out this fall. Most of the new features focus on privacy, data tracking, and user security. Two features, “Mail Privacy Protection” and “Hide My Email,” will dramatically impact email marketing. The former, Mail Privacy Protection will offer iOS 15 email users the option to load remote […]

The digital payments industry continues to mature at an accelerated pace. Shoppers will see new options with more features in 2021 as the retail industry prepares for the arrival of a fully cashless society. Merchants who were already providing buy online, pick-up in-store (BOPIS) channels prior to Covid-19 saw an increase of 70 percent by […]

A set of flaws in a widely used network communication protocol that could affect millions of devices was revealed Monday by security researchers. The nine vulnerabilities discovered by Forescout Research Labs and JSOF Research dramatically increase the attack surface of at least 100 million Internet of Things devices, exposing them to potential attacks that could […]

When you launch a project and develop a marketing strategy, it is especially important to analyze and measure its actual effectiveness, influence, and ROI. If you know how well your budget was spent and which channel worked best or worst you can do better next time. It is marketing attribution modeling that can really help […]

For a few years now, United Nations Conference on Trade and Development (UNCTAD) has been ranking 152 countries on their readiness to engage in ecommerce. As usual, Europe is by far the most prepared region for online retail, the latest index shows. Aside from Singapore (4th place) and Hong Kong (10th), all countries in the […]

ID verification of the future will be backed by a distributed and heterogeneous infrastructure. Trust and transparency, as well as the reliability of the service, will play a fundamental role on a global scale. Identity verification systems should work to provide confidence, trust and interoperability between different sectors, both local and international. At the same [...]

Visa Inc. today announced VisaNet +AI, a suite of AI-powered services that address long-standing challenges and pain points for banks, merchants and consumers—including delays and confusion with managing account balances and the unpredictability of daily settlement for financial institutions. VisaNet +AI comprises several innovative concepts and new value-added services, including Visa Smarter Posting and Visa [...]

Mastercard has issued an interesting news brief dedicated to its Trust Center. We are glad to share it with you. Paul Trueman, Senior Vice President, Product Advancement, Cyber & Intelligence Solutions in Mastercard, writes that small businesses are the backbone of economic growth and their needs have not changed during the pandemic, but they have [...]