8 Trends in Ecommerce to Watch Out for in 2021

Ecommerce is an ever-changing industry. Every year, several new trends come up to help your business grow and surpass your competitors.

At the moment, the industry is booming.

More and more retailers and entrepreneurs start online selling due to obvious reasons.

Experts predict that by 2022, e-retail revenues will grow to $6.54 trillion, up from $3.53 trillion in 2019.

So what do we expect in 2021?

1.Voice Commerce Will Rise

People are increasingly relying on voice assistant devices like the Amazon Echo with Alexa and the Google Home with Google Assistant to do everything, from waking them to buying products online.
Voice commerce sales are anticipated to reach $40 billion by 2022.
Voice commerce is now too big to ignore. Therefore, it is essential to optimize your online store for voice search.

2. Omnichannel Shopping Will Become the New Normal

Use analytics tools that provide detailed ecommerce analytics to identify customer behaviors and track everything related to the cash flow. An analytics tool of this type helps you analyze which products are in demand, monitor your profit and loss, and evaluate customer loyalty.
To offer a seamless omnichannel experience you can:
• optimize your website for mobile devices. If you have the budget, then create a mobile app or a PWA.
• personalize the customer experience at every step possible.
• use tools like SAP Commerce Cloud to ensure a personalized and comprehensive ecommerce experience with end-to-end online retail processes.
• offer various purchase options

3. AI and AR Will Enhance the Ecommerce Experience

Online sellers will spend $7.3 billion on AI by 2022. More than 120,000 stores will be using AR technologies to offer customers a rich buying experience by 2022.
Artificial intelligence (AI) acts as your online in-store associate by offering personalized guidance and recommendations to your customers.
Augmented reality (AR) lets customers see how a certain product would look on them even before they buy the product.

4. New Payment Options Will Emerge

Do you know that payment options are one of the main reasons why customers choose a specific brand. If you don’t offer your customers’ preferred payment method, they won’t purchase from your ecommerce store.

5. Brands Will Continue to Adopt Dynamic Pricing

Make sure to choose the right price for your products. We mean the amount at which you have the best chance of selling your product while making the maximum possible profits.

6. Mobile Commerce Will Dominate Ecommerce

By the end of 2021, mobile devices are expected to make almost 73% of total ecommerce sales.
Besides, 30% of online shoppers are likely to abandon their carts in the middle of shopping if they find out that your website is not mobile-friendly.
As an online seller, you should focus on improving the customer experience for mobile users.
Examine your website for mobile-friendliness using Google Mobile-Friendly Test.

7. Sustainability Practices Will Influence Sales

65% of consumers say they want to buy products from purpose-driven brands that advocate sustainability. The focus on green consumerism is a clear indicator that ecommerce brands that prioritize environment-friendly practices will dominate the market in the coming years.

8. Visual Commerce Will Get Bigger

Visual commerce refers to using imagery not just on product pages, but also on your entire store to entice users to engage and convert.
Here are some great ways to leverage visual commerce:
• Change your default products from JPG to JPEG2000 or WebP formats to improve quality and loading speed.
• Create 360-degree images or videos of your top-selling products.
• Invest in a visual search tool to allow customers to search for products using images.
• Repurpose user-generated content on your product pages to generate interests.
• Create visual shopping ads on Pinterest to drive traffic to your website and increase sales.
Ecommerce businesses looking to dominate the market must prepare themselves to adopt the latest trends as soon as possible. In 2021, voice commerce, omnichannel shopping, AI, and AR will likely be prevalent. More and more online businesses will start accepting crypto payments to entice more customers to choose their brand. Dynamic pricing will still remain an effective way to attract shoppers.